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Privacy Policy

Super Toy is committed to protecting and respecting your privacy.

We're giving you this information as part of our initiative to comply with recent legislation, and to make sure we're honest and clear about your privacy when using our website. This policy (together with our terms of use and any other documents referred to on it) sets out the basis on which any personal data we collect from you, or that you provide to us, will be processed by us. Please read the following carefully to understand our views and practices regarding your personal data and how we will treat it. By visiting you are accepting and consenting to the practices described in this policy.


Changes in Privacy Policy

We review our Privacy Policy from time to time, and we may make periodic changes to the policy in connection with that review. The revisions in Privacy Policy will be effective immediately upon being posted on the Website. Therefore, you may wish periodically review this page to make sure you have the latest version. Your continued use of the Website after the effectiveness of such revisions will constitute your acknowledgment and acceptance of the terms of the revised Privacy Policy.


You have the following rights regarding our use of your personal data:

Personal data we may collect from you

We may collect and process your data when you visit our site and when you use our site to make a purchase.

When you visit and use our website, you consent to our obtaining and processing the following information about you:

In providing us with information through our website, you also consent to our processing this data and using it for the purposes specified by you. This may include:

When you make a purchase through our site, we must necessarily obtain and process the following data in order to fulfill your order with us:

How long do we store your personal data for

We store your personal data in accordance with our data retention policy. This policy is reviewed and updated internally to ensure we do not store your data for longer than is necessary. We also review how and where we store any data to ensure that we meet our obligation to store data securely.

In addition, some of the data we hold may be subject to certain legal and regulatory obligations, which provide a minimum retention period for different types of data. The retention period varies depending on the data we hold.


How we use your personal data

We use information held about you in the following ways:

If you are an existing customer, we may use your data to contact you about similar products or services by text or email, unless you tell us otherwise. You may opt out of these messages by:


Disclosure of your personal data

We may disclose your personal information to any member of our group, which means our subsidiaries, our ultimate holding company, and its subsidiaries, as defined in section 1159 of the UK Companies Act 2006. We may disclose your personal information to third parties:

If we are under a duty to disclose or share your personal data in order to comply with any legal obligation, or in order to enforce or apply our terms of use, our terms and conditions of sale, and other agreements; or to protect the rights, property, or safety of Super Toy of London Limited, our customers, or others. This includes exchanging information with other companies and organizations for the purposes of fraud protection and credit risk reduction.


Changes to our privacy policy

The Privacy Policy was last updated in 2nd December 2019.



Questions, comments and requests regarding this privacy policy are welcomed and should be addressed to